A Different Kind of Heated Rivalry: Montreal Challenges NYC in Bagel Battle
In a frosty time for Canada-U.S. relations, Tourisme Montréal brought some good-natured heated rivalry to a travel conference in New York last month.
Emili Bellefleur and Martine Venne of Tourisme Montréal, the city’s destination marketing agency, wore sweatshirts with the slogan: “Montréal bagels are better than New York’s” at IMM, North America’s largest travel industry-media marketplace.
As they hoped, the shirts from Toronto-based leisurewear brand Province of Canada got people talking at th...
Emili Bellefleur and Martine Venne of Tourisme Montréal, the city’s destination marketing agency, wore sweatshirts with the slogan: “Montréal bagels are better than New York’s” at IMM, North America’s largest travel industry-media marketplace.
As they hoped, the shirts from Toronto-based leisurewear brand Province of Canada got people talking at th...